With 7+ years of experience, I’m an AI-native product thinker who aligns business strategy with user experience that “just works”.

01 / WORKFLOW

Identify & prioritise opportunities

Start with an idea

Ideas come from many places. Business strategy helps me prioritise: what OKRs are we trying to hit this quarter? Past research insights and known pain points help me identify opportunities.

Assess which ideas have potential

I use AI-assisted RICE scoring and collaborative impact–effort mapping to compare opportunities and decide what deserves further exploration.

Build the initial business case

Companies have competing priorities, so I don’t advocate for ideas “just because”. With AI support, I outline:

• The opportunity and its potential value.
• The cost of doing nothing.
• A high-level roadmap and an initial estimate of the work involved.

02 / WORKFLOW

Research & understand

Define the unknowns

I start with what we need to learn. This shapes the research methodology, who to involve, and which questions to ask.

Advocate for the research we need

Proper research can de-risk big projects, preventing the business from investing in the wrong solution.

Adapt to real-world constraints

Budgets, deadlines, participant availability, and access to customers aren’t always ideal. I adapt my approach without losing sight of what we need to learn.

Depending on the project, I might:

• Review analytics, previous research, published papers, or technical documentation.
• Draw on the knowledge of customer-facing teams, including support, sales, and operations.
• Join site visits to observe users and services in context.
• Conduct direct user research with the participants available.

Sometimes existing evidence answers the question. Other times, it helps identify where further research is essential.

Conduct research with empathy

I approach interviews with care, particularly when participants may be experiencing disadvantage or vulnerability.

Synthesise findings responsibly

I use AI to support synthesis and analysis, with privacy on top of mind. Before transcripts enter an AI tool or knowledge base, I remove identifying and sensitive personal information, such as names and health details.

03 / WORKFLOW

Design & define success

Product design

I use AI to explore ideas and collaborate closely with developers to understand feasibility, technical constraints, and opportunities to simplify the experience.

That collaboration helps surface:

• Existing capabilities that could reduce steps or effort.
• Scope and implementation implications.
• Compliance requirements where relevant.

I test designs with users and refine them based on what we learn.

Service design

I facilitate workshops and map the service with users and stakeholders. I then share requirements with subject matter experts and operational teams so they can define how the business will support it, including the SLAs they will own.

Technical design

I work with developers to map logic and document technical requirements, participating in QA testing where needed.

Define success metrics

I lead the definition of success, using AI to supplement my thinking. Before delivery, I make sure we know what to measure and how we’ll capture it.

04 / WORKFLOW

Deliver & prepare for launch

Make handover a continuation, not a surprise

Because developers have been involved throughout, handover builds on shared understanding rather than introducing unfamiliar initiatives.

Moreover, I confirm that measurement is supported technically, or that the work needed to capture success metrics is included in scope.

Align stakeholders

I identify who needs to be involved in go-to-market planning and make sure the relevant teams are aligned on what’s launching and what they need to do.

05 / WORKFLOW

Measure, communicate, iterate

Monitor performance

I establish a dashboard with AI support to track the agreed success metrics.

Keep the business informed

For the first month, I provide weekly updates, using AI to help summarise performance, learnings, and emerging issues.

Plan the next iteration

I work with the team to turn evidence and feedback into priorities for the next iteration.

• Designed the expansion of uMeds to accept eScripts from any clinic in Australia, beyond Alternaleaf, enabling a new revenue stream.
• Designed and launched a recommendation engine that increased accessories sales revenue by 32.6% over two months.
• Reduced preventable order delays related to a prescription rule by 47% through targeted product improvements.
• Led initiatives from discovery through delivery and post-launch evaluation.
• Designed end-to-end user journeys, services, and technical workflows across customer-facing experiences and behind-the-scenes operations, partnering with users, business stakeholders, and engineers.
• Conducted discovery research to uncover user needs and business pain points, informing product strategy and roadmap priorities.
• Integrated Montu’s design systems into Claude-based workflows, enabling AI-assisted design and prototyping aligned with established standards.
• Embedded legal and regulatory requirements into product design and copy.
• Mentored junior designers in design best practices and collaborative problem-solving.

• Designed a mobile-first employee app and the global options pool feature.
• Reworked the onboarding process for employers.
• Maintained Cake’s design systems as the product expanded.

• Designed and launched Askable+, a managed UX research service.
• Designed the Askable+ dashboard for internal staff to manage research projects and onboard researchers.
• Integrated the researcher onboarding process into the platform, eliminating the need for third party tools and manual work for the Askable+ manager.
• Worked with the Head of UX, a developer, and clients to launch an MVP for an NDA upload feature.
• Maintained the design system and assisted its transition to the Chakra UI framework.
• Conducted research with participants, clients, Askable+ researchers, and internal staff throughout the design process.

• Implemented Explorate’s design system.
• Improved task visibility for operators so that an Explorate operator handled 2.6× as many shipments as an operator in a traditional freight forwarder.
• Refreshed the customer onboarding process, increasing the number of new users requesting a quote immediately after signup.
• Defined feature requests through stakeholder and user interviews, design sprints, contextual inquiry, and card sorting.
• Designed and tested prototypes, ensuring usability and technical feasibility.
• Wrote documentation for developer handover.
• Maintained the product roadmap and strategy with the co-founders and development team.

• Eliminated Google Sheets from critical, intensive operational workflows by designing a TMS dashboard.
• Maintained design systems and the information architecture of internal products.
• Conducted foundational research as one of Kargo’s first product designers, mapping out existing processes and pain points.
• Led ideation workshops with product managers, engineers, and stakeholders.
• Designed and tested prototypes, ensuring usability and technical feasibility.